Companies have the opportunity to reinvent their whole way of management. It’s necessary, though, to admit that old solutions do not solve new problems. To meet this need for innovation in processes, we present a full path to analyze problems and implement new actions.
The combinatorial approach to Business Intelligence with Design Thinking achieves an unprecedented level of comprehension of corporate realities, and it does so in a concrete way, incorporating the subjective factors of the human relationships involved.
Learn how to combine these forms of analysis and apply it in your business.
A new approach: BI + DT – Business Intelligence with Design Thinking
A qualitative analysis of Business Intelligence is added through the experimental and collaborative methodology brought by Design Thinking.
The combination results in the ability to combine the numbers with the social aspect. This process involves the integration of users as a central figure, in addition to considering the multiplicity of perceptions and actions contained in the various business sectors.
Below is a case study of a large banking institution that applied BI to identify patterns for the users of their bank accounts:
CASE STUDY 1
USING B.I. AND D.T. TO CREATE A NEW BANKING EXPERIENCE FOR A LOW-INCOME AUDIENCE
A major Brazilian financial institution used B.I. to identify patterns in their users’ banking accounts. The analysis triggered the challenge to come up with a new banking experience for the low-income audience, aiming to better understand the different behavior patterns from this specific group of clients.
After an immersive period in underprivileged communities and rural areas from three different Brazilian states, the institution created different profiles (known as personas), which summed up the main characteristics of these clients. The qualitative research data was then cross-analyzed with the quantitative data from the bank’s CRM database, which granted new layers to the customers’ profiles and helped identify the products that had the most adherence to each profile, as well as create new communication and sales strategies.
From the proposed challenge, a new digital solution was developed to increase sales and improve the relationships between bank managers and customers. Between initial testing and the pilot stage, an effective increase in conversion rates was observed on all branches that used this new solution.
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This is a brief introduction of what you will see in our new E-Book “Business Intelligence + Design Thinking: a new approach” in which we demonstrate how this combination can bring tangible and intangible returns to businesses. Download it for free!