“First of all, it is important to understand that strategic innovation – generating real and tangible value – is part of a structured and systematic process, which needs a practical, clear approach. Accordingly, the principles and tools of design may be extremely useful, as well as its way of observing the world and seeing people and interrelationships.”
Design Thinking advocates innovation to fundamentally carry out a change of thought and behavior, affecting everything from operational bases to shareholders. Mistakes, for example, no longer need to be seen as a waste of time, but rather an opportunity to improve quickly to meet customers’ needs more readily. Concepts such as brand loyalty take on an even more complex character given the diversity of options, technologies and consumer habits.
Being digital no longer expresses merely being in an environment of virtual interaction with the customers – it is about being integrated with their lives and influencing value propositions, business models, among other things. Consequently, it is fundamental for companies to understand the habits of consumers – who are ever more informed, connected and demanding – not only in order to adapt, but also to become sustainable in a fickle, challenging market. These “new” customers are driving innovation opportunities in Brazil and across the world, as it will be seen on our brand new e-book, that you can download for free.
What you will see in the e-book
Stop for a moment and think about the number of companies that exist in your city, in your country and in the world. It is hard to measure, is not it? Now quickly think of three companies that are recognized and admired globally. What makes them stand out from thousands of others? They contain innovation and its principles in each of their cells. Read more…
- INNOVATION AND THE BRAZILIAN MARKET;
- STRATEGIC INNOVATION;
- INNOVATION AND DESIGN – Design increases the value of the shares;
- WHAT IS DESIGN THINKING?;
- DESIGN THINKING PROCESS;
- DESIGN THINKING IN THE BRAZILIAN MARKET;
- BRAZILIAN CASES:
GAMIFICATION TO ENGAGE CALL CENTER EMPLOYEES, TRANSLATING THE INSURANCE LINGO, THE GAS STATION OF THE FUTURE, CHANGE MANAGEMENT USING GAMIFICATION, THE IMPACT OF DESIGN THINKING;
- TRENDS AND PROSPECTS;
- CULTURE OF INNOVATION;
- BRINGING INNOVATION “INTO THE HOUSE”;
- PREPARING LEADERS TO CONDUCT THE PROCESS;
- USING INNOVATION METHODOLOGIES TO UNDERSTAND THE BRAZILIAN CONSUMER.