2016 was a troubled year, however, on the other hand, it was quite an interesting year for technology and business. There were some considerable advances in the fields of Artificial Intelligence and Data Science; the idea of autonomous vehicles, for example, created new possibilities. The importance of innovation continued to be cemented by the market. Our 3 major e-books illustrate these trends.
Business Intelligence + Design Thinking: A New Approach
The term Business Intelligence was created in 1865 by Richard Millar Devens to describe how banker Sir Henry Firnese profited by obtaining information about scenarios of that period ahead of his competitors, and letting them influence his decisions.
Since then, the definition of Business Intelligence has undergone changes directly linked to the evolution of technology, especially the development of the production process and information sharing. Although technology has been key to the term’s evolution, analyzing and structuring actions with the information collected remains of paramount importance to business intelligence.
Every second, thousands of data is exchanged amongst everyone with access to the internet. Analyzing this mountain of consumer data has become a major asset in the c-levels of all business lines to identify trends, anticipate scenarios and understand what motivates consumers. Business Intelligence brings together data analysis concepts, methods, and tools that are critical to making decisions at all corporate levels and providing inputs to industries such as marketing, CRM, and sales.
Design Thinking is a user-centric methodology that can be used as a Business Intelligence tool to gain a deep understanding of the user of the product or service in question. The analysis, conclusions and solutions extracted through Design Thinking help plan strategies that have the end user in its core.
With this in mind, we set up the Business Intelligence + Design Thinking e-book, which explains how Design Thinking can be used to boost business intelligence.
If you haven’t read it yet, click here.
Update or Die: Design Thinking for Business Innovation
“The enterprise that does not innovate inevitably ages and declines. And in a period of rapid change such as the present, the decline will be fast.” – Peter Drucker, Austrian administrative consultant, considered the father of the modern administration.
Technology and the possibilities of communication, the exchange of information made possible by it led to a market that is constantly changing. Business models, products, services, marketing strategies, and the entire business chain must keep up with demands (increasingly growing and rapidly changing) and desires of the target audience. The pieces that make up the business should be flexible.
Innovation, as has been observed, is the key piece that keeps the machine running on the market. Observing the market in which your company is inserted and thinking the business in different ways, according to what is discovered, is essential to keep up to date and consequently relevant to consumers.
The e-book Update or Die: Design Thinking for Business Innovation looks at the different forms of innovation, how to put them into practice, and how Design Thinking can be a powerful tool for corporate innovation.
If you haven’t downloaded this content yet, you can find it here.
Innovation in Business Models: Creating New Value Propositions with Design Thinking
Consumers and, consequently, the market evolve constantly, with its pace determined by the social changes brought by technological progress.
This new scenario forces businesses to keep up with the ever growing demands and needs set by clients and the quality level set by the competition. This requires constant innovation in business models’ structures and market analysis in general.
Innovation in Business Models was one of our most successful whitepapers. It helps readers understand the business models canvas and it shows why and how to rethink business models using Design Thinking.
If you haven’t read this content yet, you can get it here.