The world of Virtual Reality (or VR) is usually associated with the world of games and entertainment. However, these tools have great potential for innovation in business.
Even though this technology (as with augmented reality technology) is still not inserted into the day-to-day of the consumer, it is gaining traction in the market.
Last year, Forbes listed the main trends for Virtual Reality in business over the next 5 years. With this technology, prototyping, creating never before seen user experiences, and even improving the management of talents in a company will be activities that will gain an infinite number of new ways of being done.
MJV, in line with the uses of this technology, has been developing projects that optimize the different applications of Virtual Reality in the corporate context. Let’s look at two examples.
Virtual Reality to Raise Awareness of Clients
One insurance company had as it’s objective to create an effective action to raise awareness, of those insured in the auto sector, of the risks of driving under the influence of alcohol and, therefore, reducing the odds of accidents and possible deaths occurring.
To conceive the best solution for this action, a cocreation workshop was organized which included participants of different areas, working on the same project.
Amongst the ideas generated in this workshop, the one selected for the prototyping stage was the use of Virtual Reality glasses. The program which was designed to be used with the glasses illustrated to the insured, in an effective and realistic way, how the perception and movements of the driver become altered as alcohol is ingested.
Design Thinking and VR
An American company that deals with real-estate needed a solution so that potential clients that live in other states and the elderly could assess a house in a convenient way, and for apartments that were still occupied or being built.
In order to do this, the first step was to know the consumer. It is at this point that we perform Immersion, the first step of Design Thinking. In this way it was possible, not only to know the target audience, but also to gain knowledge on the context and experience of all stakeholders involved through their perspective.
The information gathered during this stage gave rise to a series of insights that were later worked on in a co-creation workshop, involving collaborators from the company for the Ideation stage, where different ideas were generated to solve the challenge.
Virtual Reality for User Experience
Amongst the ideas generated, the one selected for prototyping was the use of Virtual Reality glasses.
The Virtual Reality glasses allow consumers to see the characteristics of the apartment in a simple, engaging way, and with little effort from the user.
The use of Virtual Reality made it easier for the user to interact with the product and ensured the convenience of the client, which has a great deal of influence in the experience of the user and how he perceives the company.
The optimization of the understanding of the products gained through the experience offered by Virtual Reality carries great weight in the process of deciding to purchase. This is one of the many ways that VR can act as a plus when accessing a product and for the comfort and ease of potential clients.