Design Thinking: The Brainstorming

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The term ‘Brainstorming’ is used in several niches. In Design Thinking, it’s a crucial technique to stimulate a large number of ideas to be generated in a short period of time. Learn how to apply Brainstorming and its “general rules”.

Usually done in groups, it is a creative process driven by a moderator, who is responsible for putting the participants at ease and encouraging creativity without allowing the group to lose its focus. Learn how to apply Brainstorming and its “general rules”.



Brainstorming is a technique to stimulate the generation of a large number of ideas in a short time.

In the process of Ideation, Brainstorming provides a rich approach to generating ideas about important issues that have emerged during the Immersion and Analysis phases.

Because it is a technique widely used for a variety of purposes and activities, many meetings are erroneously characterized as “Brainstorming,” simply because their final goal is to generate ideas. However, in order for Brainstorming to be directed and focuse on creative solutions for identified opportunities, raw field data and/ Personas can be used to stimulate the team.

Moreover, for a Brainstorming session to be successful, some precepts must be observed:

“Rules” for a good Brainstorming

Quality through quantity

The quality and vigor of the ideas generated are attained through quantity. The greater the amount of ideas generated by the team, the greater the chance of producing an innovative and functional solution.

Refrain from judging ideas

Criticism should not hinder the creative process and the generation of bold ideas. The focus should be on producing and embellishing ideas, postponing evaluation to a later time.

Bold ideas are welcomed

New ideas and different angles on the same idea can generate innovative solutions. Therefore, it is best to contribute bold perspectives, without letting one’s critical sense derail the discussion and the development of the idea.

Combining and embellishing ideas

Brainstorming should be a 100% collaborative process. Ideas can be combined, adapted, transformed and split into many others by any member of the team.

In the book: Design Thinking – Innovation in Business (MJV Press, 2012), which is one of the most respected works on the subject in Brazil, we explain this concept and other techniques in depth. Also, the authors present the DT stages and cases where the tools are applied in the Immersion, Analysis, Ideation and Prototyping stages.

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