Agile Methodologies: Learn how Scrum can add value to your business

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Have you ever had the feeling that the day goes by extremely fast and that demands keep increasing? Scrum is an agile methodology that helps you organize and coordinate your team’s activities to obtain faster and better deliveries. It is the ideal tool to increase productivity and efficiency, and it can be implemented in different business markets.

Projects that require a lot of rework, extrapolate deadlines, constantly halt when problems are found, or when members seem unable to understand each other’s roles, or even when prototypes appear to be too difficult to be implemented are just a few examples of where Scrum can be applied.

Aiming to anticipate a project’s unpredictability through interactive cycles and regular adjustments, this agile tool ensures that the effort employed and the deliveries made are in balance with the goals set for the project. The result is faster decision-making, transparency and visibility of project status, as well as improving the quality of the final product.

Adding value through agile methodology

The value assigned to your product or service can be crucial to its success. This step, however, starts well before the customer has contact with your business – during the planning stage and the monitoring of what is being created. Business value results from the intersection of three dimensions:

1. What you can successfully and sustainably implement
2. What your customer desires and wants
3. What your team is excited about in terms of creation

When this agile methodology is applied, it will lead to the improvement of the performance of a product or service in the market, by focusing on the real needs and desires of your customers. This is why it is so important for project planning to take into account the adjustments made during the cycles alongside the commitment to produce something that provides value for the customer.

When the business responds to the market effectively and becomes part of a more efficient project management, its performance grows. The search for satisfactory results within certain deadlines is one of the benefits of using Scrum in management.

Benefits from applying Scrum

Here are some of the benefits your business can obtain from using this agile tool:

  • Greater flexibility and predictability to assess and deliver products
  • Resource optimization during the development process
  • Flexibility to change and product innovation
  • Development of efficient and agile work
  • Fast adaptability to market changes
  • Delivery of results in short cycles
  • Steady growth in the market
  • Fast feedback opportunity
  • Continuous process improvement
  • Competitive advantage

Implementing the tool

In order for the methodology to work correctly, with maximum cooperation between all members of the team, it is necessary to have a clear understanding of the role played by everyone involved. The Product Owner is the person responsible for all major decisions and communications with the team about the product; the Scrum Master is the team’s facilitator, the one responsible for guiding the project’s activities; and the Scrum Team consists of employees who work on the project. They carry out activities that allow for continuous monitoring of the project, such as:

  • Sprints: project cycle that can last from one week to one month
  • Product Backlog: set of project objectives
  • Sprint Backlog: specific activities performed on each sprint
  • Daily Meeting: meeting to follow up on the project. Should last 15 minutes and everyone should be standing at all times
  • Sprint Review Meeting: meeting that occurs at the end of each Sprint to evaluate the methodology’s functionality on the team

To fully understand the methodology and apply the principles of Scrum in your business, download the material below:

scrum: a guide on how to implement it in project management

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