In this post you will find a good example of how Digital Transformation is an ongoing task and how it requires a structured innovation process.
Creating several incremental improvements can end up generating a disruptive change in user behavior. Have you ever thought about this?
MJV wanted to bring innovation to Distance Learning for one of the largest distance education companies in the world. Check out what we have to share on the Digital Transformation lessons learned from Design Thinking.
CONTEXT AND CHALLENGE
An educational group decided to invest on Design Thinking and wanted to create a new Distance Education model, starting with the virtual learning environment (VLE) in universities. The challenge was to stay ahead of the VLE market in an environment that is still growing and increasingly competitive.
Other challenges identified through desk research are: the dropout rate is higher than the classroom model, and the economic crisis led to limited access to student finance.
SOLUTION – PROTOTYPE OF A NEW VLE FOR THE COMPANY
In all, the process generated 117 ideas that have been tested with 27 students from two universities. The new VLE focused on the organization of studies, interaction with the class and gamification elements, all of which are found in the immersion step.
DT’S IMPACT ON BUSINESS CULTURE
Design Thinking had a positive impact on the corporate culture and it enabled:
– Mapping the entire User Journey and identifying bottlenecks or problems faced by the students;
– Quantifying what happened more or less frequently;
– Checking the concerns and suggestions from students in these situations;
– Choosing the work focus: the challenge that needs to be solved by the education company at that time;
– Developing prototypes for a new virtual environment (VLE) with good usability;
– Saving ideas for new projects from the insights contained in the feedback provided by the users;
– Testing the prototype with the target audience;
– Working together with the customer throughout the project;
– Observing the results.
Besides all this, it was possible to provide the customer with a clear image of the users’ desires and impressions, which empowered the company when it was time to choose new innovation projects later.
Did this help?
We hope you enjoyed reading this post! What about the User Journey in your company? How many steps does it have?
Which steps are simple and which ones are a bit more complex? What are the most frequent problems and the reasons behind them?
Ask the key question: is there a better and cheaper way to do it?
Learn more by downloading our book on Digital Transformation!